How E-Businesses Can Benefit from Video Content Marketing
The average Internet user nowadays uses up to 88% more time on websites with videos and can attribute 1/3 of all his/her online activity to video watching. It is expected that the amount of time spent engaging and watching videos will increase as years go by. Businesses realise this and time and again it is quite common to hear the question whether Video Content Marketing Can Improve business performance. While video Content Marketing can certainly have a positive impact, like everything else in digital marketing, plenty of time and energy has to be invested to reap any benefits. Getting benefits from video marketing is not a mere matter of embedding a few YouTube videos into the webpage and hoping all goes well. Like other forms of content, you need to invest in high quality video content and have the perseverance and patience to share your content across the web. Below, we discuss how video content marketing is beneficial for your E-business.
You can prove the value of your content to popular search engines e.g. Google, Bing and Yahoo by using videos. When assessing the relevance of webpages to specific keywords, search engines do not only take text into account. Search engines also check any other kind of media you have to offer its users. By combining texts, images and videos, you can prove to search engines that your content has variety and is valuable. 80% of all Internet traffic at the moment can be attributed to video, hence why such engines are willing to rank websites based on their ability to provide users video content. Content strategists should ensure their video content is highly optimised for searches by doing research on video keywords and including them in each video’s meta tags.
Businesses can drive traffic back their websites by leveraging on third party sites and social platforms they use to host video content. Billions of hours of video get consumed on third party sites such as YouTube and Vimeo. Using these sites can be a good way for businesses to expose themselves to new audiences so long as they include their websites URLs in video descriptions and the channel name. Consequently, businesses can improve their traffic acquisitions and boost their rankings. To maximise views on third party sites while driving traffic back to your website, you should give your audience compelling reasons for clicking on the URLs embedded in the video descriptions e.g. discount codes and special offers, free resources and extra information to add-on what was shared in the video. Also, by including URLs in video descriptions and channel information on third party sites, you increase your likelihood of earning qualified referral traffic.